What We Offer
Built from the ground up to help dealership staff follow procedures for success in every department, regardless of the employees experience.
Initial Training modules
Check out our Initial Training modules for different departments.
About Us
Marcom, founded originally in 1986 and then again in 2014, is a 33-year-old company that focuses on changing the behavior of sales and service teams.
What We Offer
Built from the ground up to help dealership staff follow procedures for success in every department, regardless of the employees experience. My Corporate Trainer is a Learning Management System (LMS) with a twist; it’s instructor led training completed by our clients employees not some outside trainer or videos. The model will be to teach our clients how to self-
sustain themselves as it pertains to education, “why pay some outside person to do what we can do ourselves given the right tools, says John Abate Managing Partner Heritage VW/Infiniti of South Atlanta.
With a series of courses, dealership staff members begin their education and continue it throughout their career within the organization. The result is a path to success for each member of your dealerships team and a way for them to jump into their job roles quickly and with maximum impact. “Imagine having a bench of fully trained players to call upon as your business grows your own farm system,” said Chuck McGraw, CEO of Marcom Technologies. “My Corporate Trainer will allow owners to be proactive in the development of every staff member across their dealership.”
The system will provide a set of classes but will also allow for customization of the current material, later versions will include AI that walks the organization along in building their own material that is designed specifically to change and measure behavior.
Initial Training modules for different departments include
Sales
- Road to the sale – Establish a business relationship, need discovery, product presentation,obtaining commitment, negotiations, etc.
- Internet
- Telephone’s inbound and outbound
Management:
- Interactive training – Guided Discovery
- Listening
- Understanding behavioral styles
- Leadership
Services
- Advisor – Sales interview, walk around, multi point inspection, presenting services, etc.
- VIP
- Telephone’s inbound and outbound
Office
- Receptionist
- The 3-day close – AR, AP, we owes, rebate s schedules, inventory schedules and process redesign
F&I
- Interview process, menu selling, objection handling, compliance etc.
Parts
- Retail counter – special order parts, lost sale tracking, bin counts, etc.
- Telephone’s inbound and outbound
Additional classes provided
- Time Management
- Process redesign
- Building cross functional teams
- Understanding the numbers – GM
- Leadership
- Advanced Leadership
In Addition
In addition to the LMS, users will also be given access to My Training app, an application that enables individual paths for employee success. This functionality will enable collaboration between the My Corporate Trainer dashboard and individual users. Fun gamification features such as customizable avatars, progress achievements, and level-up opportunities keep the learners engaged and working toward their certification goals.
“If My Training App is the engine, My Corporate Trainer is the backbone for support. It gives every client an easy and effective way to train their staff and develop individual goals for success. It’s like the old proverb says, ‘Give a man a fish and he will eat for a day. Teach a man how to fish and you feed him for a lifetime,” said Amol Oak, Partner of My Corporate Trainer.
About Us
Marcom, founded originally in 1986 and then again in 2014, is a 33-year-old company that focuses on changing the behavior of sales and service teams. Marcom's training approach is an adult learning model that focuses each training event on the best way people learn. Calls are scored from baseline each and every day to track performance increases. Daily coaching notes are sent to front line dealership employees and regular in-house training is provided by Marcom’s experienced team from around the country. The “Club” is provided to clients so they may listen to their own calls, as well as access a library of best practices. For more information on Marcom Technologies please visit marcomtechnologies.com
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