MY CORPORATE TRAINER ADDS 2 BOARD MEMBERS

By AutoSuccess Staff Writerson October 18, 2020

My Corporate Trainer, a learning management system which helps auto dealerships plan, organize and execute a strategic training initiative that drives operational efficiency and accountability, announced the appointment of two board members, Lester Shapiro and Jeff Recor.

Lester (Les) Shapiro served as vice president program development of Aon Corporation, an international diversified financial services company. He has over three decades of experience as an expert in learning objectives, program development, training evaluation and interactive training methodology.

Shapiro has developed over 5,000 hours of training on sales, management and customer relations, as well as training design and technical subjects. Over 300,000 individuals have participated in programs he developed within the auto industry. His student-centered, performance-based guided discovery training method has received broad acceptance by instructors and developers all over the world. Shapiro is also the author of the Training Effectiveness Handbook.

Jeff Recor is passionate about improving cybersecurity education. He created the Information Assurance program at Walsh College and in 2003 was recognized as the Iowa Educator of the Year by the National Security Agency. Currently, he serves as the global leader for IRM solutions at Accenture, which he recently joined through the acquisition of his company, Sargon Solutions, Inc. This is the third security company Recor has successfully built up and sold. Before founding, growing and then selling Sargon Solutions to Accenture, Recor spent 15 years creating and leading the risk technology practices at several large advisory and accounting firms, garnering recognition as the top governance, risk and compliance practitioner from several industry analyst firms. An early contributor to the cybersecurity profession, Recor helped create industry standards and certifications and was also instrumental in the creation of the Michigan FBI InfraGard and U.S. Secret Service Electronic Crimes Task Force.

“We are extremely excited to have Les and Jeff on the board of My Corporate Trainer. Jeff’s unique 20+ years of expertise in governance, risk and compliance make him an invaluable source of advice to help in our development and expansion. And Les has been my mentor for many years. His knowledge of the ins and outs of training effectiveness is second to none. Both will bring their vast knowledge and expertise to help guide our business,” said Chuck McGraw, CEO of My Corporate Trainer.

My Corporate Trainer was launched in September by Marcom Technologies Inc. It is a customizable training platform that takes Marcom’s expertise from over 30 years of training automotive professionals and helps dealerships plan, organize and execute a strategic training initiative that will drive operational efficiency and accountability across their store.

Built from the ground up to help dealership staff follow procedures for success in every department, regardless of the employee’s experience, My Corporate Trainer is a learning management system with a twist. Classes are instructor-led by the employees based on the needs of the individual dealership, not outside trainers, or generic videos. The goal is to teach dealerships how to be self-sustaining as it pertains to education.

For more information on My Corporate Trainer, visit www.mycorporatetrainer.com.

In this article:Jeff Recor, Lester Shapiro, My Corporate Trainer
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Marcom Technologies Launches All-in-One Training Program, My Corporate Trainer

Detroit, MI– September 15, 2020 – The owners of Marcom Technologies Inc., the only phone training company to listen to, critique and score every incoming sales and service opportunity call in automotive, today launched a new company called My Corporate Trainer. The customizable training platform takes Marcom’s expertise from over 30 years of training automotive professionals and helps dealerships plan, organize, and execute a strategic training initiative that will drive operational efficiency and accountability across their store.

Built from the ground up to help dealership staff follow procedures for success in every department, regardless of the employee’s experience, My Corporate Trainer is a Learning Management System (LMS) with a twist. Classes are instructor-led by the employees based on the needs of the individual dealership, not outside trainers or generic videos. The goal is to teach dealerships how to be self-sustaining as it pertains to education.

“Why pay some outside person to do what we can do ourselves given the right tools,” says John Abate, Managing Partner, Heritage VW/Infiniti of South Atlanta.

With a series of courses, dealership staff members begin their education and continue it throughout their career within the organization. The result is a path to success for each member of the team and a way for them to jump into their job roles quickly and with maximum impact.

“Imagine having a bench of fully trained players to call upon as your business grows. Think of it as your own farm system,” said Chuck McGraw, CEO of Marcom Technologies. “My Corporate Trainer will allow owners to be proactive in the development of every staff member across their dealership.”

The system will provide a set of classes, but will also be customizable based on current material.  Later versions will include Artificial Intelligence (AI) that walks the organization through building training material specifically designed to track and measure the performance of their staff.

Initial training modules for different departments include: Sales, Service, Parts, F&I, Management, Front Desk, and Office. Courses that cover time management, leadership, and other cross-department skills will also be a part of the program.

In addition to the LMS, users will also be given access to My Training app, an application that enables individual paths for employee success. This functionality will enable collaboration between the My Corporate Trainer dashboard and individual users. Fun gamification features such as customizable avatars, progress achievements, and level-up opportunities keep the learners engaged and working toward their certification goals.

“My Training App will be the engine and My Corporate Trainer the backbone that provides the support. It gives every client an easy and effective way to train their staff and develop individual goals for success. It’s like the old proverb says, ‘Give a man a fish and he will eat for a day. Teach a man how to fish and you feed him for a lifetime,” said Amol Oak, Partner of My Corporate Trainer.

For more information on My Corporate Trainer, please visit www.mycorporatetrainer.com.

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About ​Marcom Technologies:

Marcom, founded originally in 1986 and then again in 2014, is a 33-year-old company that focuses on changing the behavior of sales and service teams. Marcom’s training approach is an adult learning model that focuses each training event on the best way people learn. Calls are scored from baseline each and every day to track performance increases. Daily coaching notes are sent to front line dealership employees and regular in-house training is provided by Marcom’s experienced team from around the country. The “Club” is provided to clients so they may listen to their own calls, as well as access a library of best practices. For more information on Marcom Technologies please visit marcomtechnologies.com

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